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Cut, Copy Paste – The directory for students work 2009 Cut, Copy Paste was the proposal for the students directory for design 2009 at Sheffield Hallam University, This project was in collaboration with Ben McLaughlin and Jason Wolfe. The idea was for several smaller publications to come together as a whole just as the course [...]

Lab 4 Living. Lab 4 Living is an experimental research sector of Sheffield Hallam University, their focus is on how design can aid human experience. The client required a re-design of their current logo. The approach was simple; aim to get as much of the essence of the company through the brand identity. This resulted [...]

Pear Computer Rebrand. The client asked for a rebrand after a change in ownership of the business. Key aspects were to improve recognizability, and clarify what pear computers actually did as a business. The decision was made to improve clarity to the customer, reposition the company as a service and most importantly improve awareness of [...]

Choc. Market Research and design strategy Through my research into the Thornton’s brand as it stands at present an opportunity arose for the future of the brand from one of its current problems. The underlying problem that came out of audience research was that the brand was not desirable to a young audience for simple [...]

Sunbeam Talbot Spares Sunbeam Talbot Spares is a classic car repair company based in Barnsley. They specialize in Repairing and Restoring Sunbeam Talbot’s. They approached me with a problem, they required invoices letterheads and compliments slips. The solution after a consultation was to scrap letterheads as they did not use them in practice and concentrate [...]

Celebration of Excellence 2006 The initial outline was to create an exhibition with a feel of togetherness hence each department has a unique logo shape and colour which is brought together as the exhibition logo. This gives the observer a sense that all creative students stand together in excellence and have a more united feel [...]

Make Perfect The brief was to make a manifesto for perfectionism. The idea was that it should be a perfectionist’s manifesto i.e. it should show the struggle to get every detail in the manifesto perfected. The manifesto itself is a 10m x 210mm paper roll, it was designed to fit into an old non digital [...]