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Choc. Market Research and design strategy Through my research into the Thornton’s brand as it stands at present an opportunity arose for the future of the brand from one of its current problems. The underlying problem that came out of audience research was that the brand was not desirable to a young audience for simple [...]

Lovebytes Digital Arts Festival The LoveBytes film festival showcases contemporary film, art and music in the city of sheffield every year. The brief was to rebrand and market the festival and open up options to expand the brand from a 2 week yearly presence to all year round. Our design team ‘Rivals Design’ came up [...]

Celebration of Excellence 2006 The initial outline was to create an exhibition with a feel of togetherness hence each department has a unique logo shape and colour which is brought together as the exhibition logo. This gives the observer a sense that all creative students stand together in excellence and have a more united feel [...]

BookMark Project. The BookMark project sets out to invite suggestions of change within the design practice in regard to a finished piece of design challenging convention against polished work. The work invites people to come and make their mark on the book and then record peoples effect on a space and environment within the book. [...]

Make Perfect The brief was to make a manifesto for perfectionism. The idea was that it should be a perfectionist’s manifesto i.e. it should show the struggle to get every detail in the manifesto perfected. The manifesto itself is a 10m x 210mm paper roll, it was designed to fit into an old non digital [...]