Adrian Shaughnessy Poster.
Adrian Shaughnessy Poster.
The brief was to create a poster for the Adrian Shaughnessy Lecture at SIAD (Sheffield Institute of Art and Design).
The Solution was to include an opinion of the designer himself within the poster. Using influence from his previous book entitled ‘How to be a graphic designer without losing your soul’. This poster represents the letterforms as the designer and the counters (the holes in the middle of letters) as the soul within. The letterforms without counters are then questioning whether they are designers if they have no soul.
Adrian Shaughnessy Poster
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