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Lovebytes Digital Arts Festival

The LoveBytes film festival showcases contemporary film, art and music in the city of sheffield every year. The brief was to rebrand and market the festival and open up options to expand the brand from a 2 week yearly presence to all year round. Our design team ‘Rivals Design’ came up with the solution to expand the music festival and expand it worldwide through a massive online arena. The year round presence will be kept through a digital arts and music magazine with the same title. The brand strategy was to unify the separate areas of the festival and the organization behind it into one brand. This would increase brand awareness and recognisability. The logos and colours will change depending on the area for example music is orange and art is green.

Lovebytes Digital Arts Festival